It’s not just that educated guess has been struggling to stay relevant in the wine industry, but it’s that it’s been struggling at all.
“Our biggest market right now is wine and spirits, and our biggest competitor is the beer and spirits market,” explained Dan Mckenzie, the head of the beverage division at the American Beverage Association, in a recent interview.
“We are not doing well in the beer market, we’re not doing very well in wine and we’re very, very struggling in spirits.”
Mckenzie said the industry is now at a tipping point, with companies like Meads, The Alchemist and Rogue making great strides to make it more appealing to consumers.
Meads is the only company that’s making wine directly to consumers in the United States, and Meads CEO Chris O’Connor told Polygon that Meads is in talks with the industry to make wine directly available to consumers through an app.
But Meads won’t be the only big name to start selling directly to consumer in the coming years.
“I think that we’re going to see a lot more brands coming out and making wine, and that will bring with it the same consumer loyalty and loyalty that we see from the beer industry,” O’Connell said.
“The beer industry is in its infancy, but we’ve seen a lot of innovation in the craft beer industry over the past couple of years.”
Meades is not alone in making wine direct to consumers via an app, either.
As a recent report from Bloomberg Business found, the craft industry is growing at a phenomenal rate, and has now surpassed the beer, wine and liquor industries in terms of consumer spending.
The report estimated that the craft beverage industry will be worth more than $7 trillion by 2020, with craft beer making up almost half of that.
According to Meads’ Mckenzies, the company’s current strategy is to try to keep up with the pace of innovation.
Mackenzie said Meads aims to keep pace with the rapid growth of the craft drink market by creating an “app for the consumer.”
He said the app will include information on ingredients, how much to buy, what to order and how much is left.
Mckenzys said that the app is designed for a variety of ages, and also will be accessible to anyone who wants to make their own wine.
Mekenzie said that Meadies plans to open up the app to a variety the craft drinkers, and hopes to eventually make it accessible to all of the consumer in America.
“People who have no interest in wine or beer are going to be able to order wine and get it,” he said.
“The people who want to make beer and wine and enjoy the experience are going for the app.”
Mekenzies said Meadies hopes to have the app up and running by the end of the year.
The company is also looking to expand its reach to other parts of the world, such as Australia, China, South Africa, the United Kingdom and the United Arab Emirates.
“If you’re looking to start a business in the developing world, you’re going a little bit further and making sure that you are a part of the local community, you want to be a part at least of the community that you’re building your brand,” said Mckellenys.
“There’s a lot that can be done to make sure that people who are in the development community have access to a business that they would want to invest in.”
In a previous interview with Polygon, Mckennys said Meades was planning to offer a variety on-demand services like beer tasting and beer tours to its customers.
Mickenzys says that the company is open to offering services like wine tasting and tours to people in the country who aren’t necessarily interested in wine, or who don’t have the money for a full-service restaurant.
“It could be an opportunity for a small business to become a wine tasting business, or it could be a possibility for an individual to start their own business and make their business sustainable,” he explained.
“What we’re trying to do is get the market to understand that there are different cultures and different cultures can make different decisions.
We want to help people to make the right decision.”
Mackenzys noted that Meades is in the process of opening up to the general public as well.
“Meadys is open for anyone to come into our business and take a look at our products,” he told Polygons.
“We have opened up the product line to the consumer, and we have opened it to the entire world.
It is an open and free marketplace.”
For more on the craft sector, visit Polygon.com